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Andrew de Quincey's livejournal

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I've been busy for quite a while and not had time to post here for ages.

I'm now the Chief architect for TVSquared, which is an up and coming startup in the TV advertising attribution space.

I'm having lots of fun, designing massively scalable virtualized architecture to support our systems: it's an ongoing effort to gradually scale up as necessary, yet still stay within sensible cost constraints.

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Sounds like a fun challenge.

Building stuff that's "right" without it being a massive overhead when you're small is always tricky.

Yeah: its all a matter of spotting how far to take something right now, yet leave room to expand later when necessary. Sort of like a huge multidimensional jigsaw with moving parts :)

Regular refactoring is the order of the day here.

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